GWS GIANTS’ Chief Operating Officer, James Avery has been appointed as a Director of not-for-profit organisation, Ladder.

Ladder, the official charity of AFL Players, provide mentoring and development programs to young people in need.

Ladder Chairman and AFL Players’ Association CEO, Paul Marsh welcomed James to the Ladder Board and said that his sporting industry experience and strong ties in New South Wales would be of great value to Ladder.

“On behalf of the Ladder Board, I welcome James as a Ladder Director. We are delighted to have someone of James’ caliber join the board and his skill set will complement the range of background disciplines and experiences currently represented.

“As an AFL Club representative, James will provide import guidance on AFL industry engagement as well as providing important representation from NSW – a key state for Ladder’s service delivery.

 “James knows the Ladder program intimately, having been involved in our western Sydney program since its commencement in 2016,” Mr Marsh said.

Mr Avery joined the GWS GIANTS in 2015 during a key growth period for the organisation. Prior to this, James worked in corporate affairs roles for the AFL, England and Wales Cricket Board and Melbourne Storm.

Mr Avery said “As someone with a close understanding of the important work Ladder does in New South Wales, and indeed throughout the wider community, I look forward to playing a role in ensuring more young people benefit from the various programs Ladder has to offer.

“I’ve seen first-hand the role Ladder plays in reaching out to young people in need and driving social inclusion in Western Sydney and I want to ensure sport continues to play a leading part in addressing social change.”