Ladder and the AFL industry Ladder was established by AFL players in 2007 who recognised the power of sport, and the AFL industry, as being a powerful vehicle for social change. To this day, players continue to be at the heart of the organisation, supporting as staff, board members, advocates, volunteers and mentors. AFL players also provide significant financial support to the organisation, with every AFL player contributing $25 to Ladder per senior match. This equates to over $217,000 per year. The introduction of the AFLW league in 2017 saw a new wave of players embrace Ladder and actively work alongside AFL players to help young people in need. In their inaugural year, a group of players, led by Daisy Pearce, spear-headed a campaign during Grand Final Week to raise awareness and funds for Ladder. Ladder is proud to be the official charity of the AFL Players' Association (AFLPA). This long standing partnership is a natural alliance given that players are central to both organisations. The AFLPA supports Ladder on a number of strategic projects, events and campaigns to help raise awareness and funds for Ladder. Ladder is also privileged to be a national charity partner of the AFL. The AFL provides finance and IT support to Ladder as well as contributing financially. Ladder is the official charity partner of the AFL Finals Series which is their biggest annual fundraising drive. Ladder would like to recognise and thank the following current and former players for volunteering their time to support our work and our young people this year. Alex Woodward Dylan Buckley Max Lynch Alicia Eva Emma Grant Pat McKenna Alyce Parker Fletcher Roberts Ruby Schleicher Amelia Velardo Izzy Huntington Ryhlee West Ben Cavarra Jack Macrae Sabrina Frederick Billy Gowers Jack Madgen Taylor Durea Bobby Hill Jackson Hately Tom Boyd Brianna Davey Jed Lamb Tom Downie Brittany Bonnici Joel Smith Tom Liberatore Brodie Grundy John Noble Trent Dumont Buku Khamis Jordan Roughead Will Hayes Caleb Daniel Lin Jong Xavier O'Halloran Chloe Molloy Louise Stephenson Cleo Saxon-Jones Marcus Bontempelli Hear from AFL players Darcy Moore, Collingwood Football Club