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  • Ladder and the AFL industry

Ladder and the AFL industry

Ladder was established by AFL players in 2007 who recognised the power of sport, and the AFL industry, as being a powerful vehicle for social change. To this day, players continue to be at the heart of the organisation, supporting as staff, board members, advocates, volunteers and mentors. AFL players also provide significant financial support to the organisation, with every AFL player contributing $25 to Ladder per senior match. This equates to over $217,000 per year.

The introduction of the AFLW league in 2017 saw a new wave of players embrace Ladder and actively work alongside AFL players to help young people in need. In their inaugural year, a group of players, led by Daisy Pearce, spear-headed a campaign during Grand Final Week to raise awareness and funds for Ladder.

Ladder is proud to be the official charity of the AFL Players' Association (AFLPA). This long standing partnership is a natural alliance given that players are central to both organisations. The AFLPA supports Ladder on a number of strategic projects, events and campaigns to help raise awareness and funds for Ladder.

Ladder is also privileged to be a national charity partner of the AFL. The AFL provides finance and IT support to Ladder as well as contributing financially. Ladder is the official charity partner of the AFL Finals Series which is their biggest annual fundraising drive.

To find out more about Ladder and how, as an AFL/AFLW player, you can get involved, please contact [email protected] 


Ladder would like to recognise and thank the following current and former players for volunteering their time to support our work and our young people this year.

Alex Woodward

Dylan Buckley

Max Lynch

Alicia Eva

Emma Grant

Pat McKenna

Alyce Parker

Fletcher Roberts

Ruby Schleicher

Amelia Velardo

Izzy Huntington

Ryhlee West

Ben Cavarra

Jack Macrae

Sabrina Frederick

Billy Gowers

Jack Madgen

Taylor Durea

Bobby Hill

Jackson Hately

Tom Boyd

Brianna Davey

Jed Lamb

Tom Downie

Brittany Bonnici

Joel Smith

Tom Liberatore

Brodie Grundy

John Noble

Trent Dumont

Buku Khamis

Jordan Roughead

Will Hayes

Caleb Daniel

Lin Jong

Xavier O'Halloran

Chloe Molloy

Louise Stephenson

Cleo Saxon-Jones

Marcus Bontempelli


Hear from AFL players 

Darcy Moore, Collingwood Football Club

Published: 27th June, 2019

Updated: 17th March, 2022

Author: Stephanie De Campo

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  • What we do

    What we do

    We exist to make young people’s lives better.

  • Donate

    Stand with AFL players and donate to their official charity, Ladder and make a lasting impact on the lives of young people experiencing disadvantage.

  • Ladder Step Up Sydney

    Ladder Step Up Sydney

    The Ladder Step Up Sydney program kick starts the career prospects of young people aged between 15 and 20 years who have had an out-of-home care experience and are connected to the western Sydney region.

  • Ladder Step Up Latrobe Valley

    Ladder Step Up Latrobe Valley

    The Ladder Step Up Latrobe Valley program helps young people build on their strengths and explore different jobs and industries.

  • Ladder's Finals Campaign

    Ladder's Finals Campaign

    Support Ladder to change the number of young people experiencing disadvantage

  • Careers

    Careers

  • Ladder Mentoring

    Ladder Mentoring

    Mentoring involves a select group of AFL players, business and community leaders who are supported by Ladder to develop a positive and meaningful relationship with a young person.

  • Our founding

    Our founding

    Over ten years ago, AFL players made a decision that would impact the lives of thousands of young people for the better.

  • Governance

  • Where we work

    Where we work

    Our programs and services, including mentoring, can be delivered anywhere in Australia.

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Ladder is the official charity of the AFL Players’ Association. The AFL is a major supporter of Ladder.

Ladder acknowledges the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.