Ladder and the AFL Industry
Ladder was established by AFL players in 2007 who recognised the power of sport, and the AFL industry, as being a powerful vehicle for social change. Ten years on and players continue to be at the heart of the organisation, supporting as staff, Board members, advocates, volunteers and mentors. AFL players also provide significant financial support to the organisation, with every AFL player contributing $25 to Ladder per senior match. This equates to over $217,000 per year.
The introduction of the AFLW league in 2017 saw a new wave of players join the fight to tackle youth homelessness. AFLW players have embraced Ladder and are actively working alongside AFL players to address youth homelessness. In their inaugural year, a group of players, led by Daisy Pearce, speerheaded a campaign during Grand Final Week to raise awareness and funds for Ladder.
Ladder is proud to be the official charity of the AFL Players' Association. This long standing partnership is a natural alliance given that players are central to both organisations. The AFL Players' Association support Ladder on a number of strategic projects, events and campaigns to help raise awareness and funds for Ladder.
Ladder is also privileged to be a national charity partner of the AFL. The AFL provides administration, HR and IT support to Ladder as well as contributing financially. Ladder is the official charity partner of the Toyota AFL Finals Series which is their biggest annual fundraising drive.
See how AFL and AFLW players support Ladder