Paul Marsh was appointed as CEO of the AFL Players’ Association in September 2014, the official representative body for male and female AFL players as well as more than 4000 alumni members. Paul led negotiations with the AFL towards a new six-year Collective Bargaining Agreement (CBA) for the male AFL footballers. Delivering players, a package of $1.84 billion, inclusive of player wages, investments in player development, the Player Retirement Scheme, injury and hardship support, marketing activities and past players.

At the end of 2016, he secured a landmark agreement with the league on payment and conditions for female footballers ahead of the inaugural AFLW season which has since led to the first CBA for AFLW footballers in 2019 and a subsequent three-year deal for 2020 - 2022.

Paul was previously the CEO of the Australian Cricketers’ Association (ACA). Paul has been a Director of Ladder since 2015. He was also the Executive Chairman of the Federation of International Cricketers’ Association (FICA), the international representative body of all professional cricketers and their associations and has been on the Board of the Athletes Alliance Australia (AAA) since 2007, including five years as Chairman.