Campaign FAQs

Every night, over 44,000 young people experience homelessness in Australia. Ladder needs your help to change this number. Ladder creates the opportunities and space for young people to unleash their talents and build a future free of homelessness and full of possibilities. As the official charity of the 2017 Toyota AFL Finals Series, Ladder is selling Premiership Cup pins for $5 to raise much needed funds to get young people back on their feet and into a safe home. 100% of net proceeds from pin sales will do directly to Ladder.

Q: How much does a Premiership Cup Pin cost to purchase?
A: $5

Q: Can I purchase Premiership Cup Pins online?
A: Yes, pins can be purchased in batches of 5, 10, 20 & 40 online here.

Q: Where can I purchase fewer than 10 pins?
A: Pins can be purchased on concourse at AFL Finals games and also at AFL Stores across the country. Alternatively, pins can be purchased in a variety of locations across NSW (Western Sydney), SA (Port Adelaide), Vic (Collingwood, Bendigo, Warrnambool, Geelong), WA (Perth). Ladder will also have a presence at the 2017 Footy Festival Live Site. Please contact us for more details on where pins are available in the above locations.

Q: What do AFL players have to do with the campaign?
A: Ladder is the official charity of AFL Players . Ladder works with the AFL Players' Association on a number of strategic projects, events and campaigns to help raise awareness of Ladder and our work to tackle youth homelessness. Ladder is greatful to have the support of a number of AFL and AFLW players for this year's campaign.

Q: Are Ladder footy cards available this year?
A: Ladder is not producing footy cards for the 2017 Finals Series.

Q: Why aren't the pins dated this year?
A: The pins are not dated so Ladder can reuse pins not sold in 2017 in future years to continue to raise funds to support our programs. The product is still an official piece of AFL memorabilia and the backing card marked as the official 2017 AFL 2017 Premiership Cup Pin.

Q: I'm having an event over finals, can I pre-purchase pins?
A: Yes, please contact for further information.

Q: I have a question that isn't listed here.
A: Please contact with any questions you may have.