Leader List
Monday, July 08, 2013

Leader List

Australia's favourite football code now comes with it's own soundtrack


Australian Rules Football, Australia’s favourite football code, now comes with its own soundtrack.

The AFL, the AFL Players Association and Standard Records are excited to announce the arrival of Leaders List. 

Leaders List brings together the leaders of each AFL team, handpicking the tracks that inspire and motivate them in training and on game day. It also includes track selections from the 2012 Brownlow and Norm Smith medallists.

AFL Licensing Manager Jessica Hatz said “The AFL is proud to be associated with the Leaders List project in partnership with Ladder, the AFL Players Association and Standard Records. Sport and Music have always had a great relationship and now Leaders List provides a unique opportunity for some of the AFL’s elite players to share their ultimate training and match day playlist. It’s an outstanding compilation that will give AFL fans across the country a real insight into the songs that personally motivate the game’s best.”

AFL Players Association Commercial Operations Manager Georgie Herbert said, “The AFL Players’ Association is proud to be involved in the Leaders List project. Music has always played an essential role in human life and has long been appreciated for its power to connect, communicate and contribute positively to wellbeing. The Players’ Association is proud that a number of players have come together to help raise money for the players’ chosen charity, Ladder, to assist in tackling youth homelessness. The Leaders List project will also be a great opportunity to provide fans with a greater insight into some of their favourite players.”

Proceeds from the sales of Leaders List go to Ladder (www.ladder.org.au) an independent non-profit organisation established in 2007 to tackle youth homelessness in Australia.

Mark Bolton, General Manager of Ladder, said, "Ladder is extremely grateful to be the nominated charity partner of the AFL Leaders List.  With the backing of socially minded AFL players and footy fans, we are bringing together a new team committed to one goal – tackling youth homelessness.    Together we can offer a brighter future to some of the most vulnerable people in our communities. On behalf of the young people that rely on our services, thank you for your support."

Leaders List will be backed by an extensive national marketing and publicity campaign incorporating FTA and Pay TV, Radio, Press and Online.

Be a part of the 2013 AFL Footy season with this outstanding collection of songs, personally chosen by Australia’s leading football players.


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